Realtor Marketing Sin #5.

Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted... I just don't know which half!" - John Wanamaker There's nothing worse than spending money on a marketing campaign and not knowing whether it worked or not. It's even worse when you continue to spend money on a marketing campaign that you think is working, but really isn't. There's only one thing worse than moving in the wrong direction, and that's moving in the wrong direction
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