Realtor Marketing Sin #4
Welcome to Real Estate Marketing Sin #4. Most Realtors believe -- either consciously or unconsciously -- that once you "close the deal" and the client walks out the door, then the deed is done and you just move on to the next prospect. What they don't realize is that their next prospect might have just walked out the door! Most Realtors tend to be "hunters" instead of "harvesters". Top producers, on the hand, understand the importance
of both. They understand that a new customer typically costs 5 to 10 times more than a repeat customer. That's why they focus on getting 60% to 70% of their business from their existing client database
through referrals and repeat business -- and you should too! Here's how they do it. In next week's tip, you'll learn the secret for mitigating the risk of losing money when advertising and how to boost the ROI on every ad dollar you invest. Stay tuned. For more information, call us at (435) 705-9513.