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Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted... I just don't know which half!" - John Wanamaker There's nothing worse than spending money on a marketing campaign and not knowing whether it worked or not. It's even worse when you continue to spend money on a marketing campaign that you think is working, but really isn't. There's only one thing worse than moving in the wrong direction, and that's moving in the wrong direction enthusiastically! Here's the only way to invest in your marketing efforts with confidence and sustainability....For more information call us at, 416-358-8522
Welcome to Real Estate Marketing Sin #4. Most Realtors believe -- either consciously or unconsciously -- that once you "close the deal" and the client walks out the door, then the deed is done and you just move on to the next prospect. What they don't realize is that their next prospect might have just walked out the door! Most Realtors tend to be "hunters" instead of "harvesters". Top producers, on the hand, understand the importance of both. They understand that a new customer typically costs 5 to 10 times more than a repeat customer. That's why they focus on getting 60% to 70% of their business from their existing client database through referrals and repeat business -- and you should too! Here's how they do it...For more information call us at, 740-973-1236
Welcome to Real Estate Marketing Sin #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like finely-oiled cash machines? Notice how they do the same things, the same way, every single time. Unfortunately, most Realtors never take the time to "systematize" their business, which results in duplication, waste, chaos and ultimately, lost sales. Here are 4 types of "systems" to implement in your biz...For more information call us at, 740-973-1236
Welcome to Real Estate Marketing Sin #2. In today's video, you'll learn the importance of planning. Studies show that small businesses that create -- and consistently use --marketing plans experience an average of 30% higher sales than those who don't. Wouldn't you like to increase your sales by 30%? Here are 4 Simple Steps for Creating an Effective Marketing Plan...For more information call us at, 740-973-1236
Have you ever wondered why some Realtors® quickly skyrocket to success while the majority continues to struggle just to eke out a meager existence? Little things make a big difference. That's true in marriage, parenting, and in marketing yourself as a Realtor. Too often as business owners we get caught up in the "thick" of "thin things" and we lose touch with what really drives success in our business. In this new 8-part video series, I'm going to highlight 8 deadly real estate marketing sins that could be crippling your business growth. Here's Real Estate Marketing Sin #1...For more information call us at, 740-973-1236
Ok, today we are going to talk about why it’s important to price your house right. When you list your house, you want it to sell fast and at a high price. In order for that to happen, it needs to be priced right. But this is where it gets tricky. Price it too low, and it may sell quickly but you’ll leave money on the table. Price it too high, and it may take months and several price reductions to sell. Here are 5 reasons why it’s important to price your house right… If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to talk about when it’s acceptable to back out of an offer and how to do it… It’s only natural to have second thoughts after making a major decision. But if your offer to buy a house is accepted and THEN you decide to back out of it, things can get a little complicated. It’s definitely possible, but it can be expensive and create legal issues. Here are some things to consider…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Today we are going to talk about how to buy a house that’s not on the market… In a competitive real estate market, it may be difficult to find the house you’re looking for. And when you finally find it, you could be outbid by another buyer. That’s why many buyers are looking for homes BEFORE they’re listed. Here’s how to buy a house that’s not yet listed on the market…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to talk about rent to own deals… If you can’t qualify for a mortgage, or maybe don’t have funds for a down payment, there’s another way to achieve home ownership. Instead of buying, consider renting to own. Before entering into a rent to own deal, here are some questions to ask…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to talk about how you can buy a home without visiting it in person… Today, more buyers are making offers on homes sight unseen. Reasons for this could include: • Being too busy for physical shopping • Living on the other side of the country • Feeling totally comfortable with online purchases • Preferring the safety of physical distance Here are 6 tips for buying a house sight unseen… If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to cover 5 tips for buying a condo… Millions of people have either decided that condo living suits their budget and lifestyle better than single-family homeownership, or they purchase condos as an investment, second home, or vacation property. There are important differences between buying a home and buying a condo. So, before you make an offer… Here are 5 tips for buying a condo…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to talk about the pros and cons for buying a house verses building new… Deciding whether to buy an existing house or build a brand new one can be complicated. There are so many factors to consider. Here’s a list of pros and cons for both building new and buying an existing home…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Ok, today we are going to talk about why you need homeowner’s insurance and how it keeps you protected… Homeowner’s insurance is an important and required part of home ownership. Here are the 3 main reasons why you need homeowner’s insurance…If you're looking for a top-notch loan officer in Kennesaw, call us at (404) 379-8754.
Welcome to the 4th secret of Superstar Realtors. In today's secret I unlock the mystery to creating a constant stream of qualified leads that come to you instead of the other way around. All the Superstar Realtors I know use this tactic and you should too. Click here to listen to the fourth secret...For more information, call us at (404) 379-8754.
Welcome to the 3rd secret of Superstar Realtors. In today's secret, you'll learn a very different approach to marketing your real estate services. This one approach has more power to build your real estate business than any other strategy available. Click here to listen to the third secret...For more information, call us at (404) 379-8754.
Welcome to the 2nd secret of Superstar Realtors. In today's secret, you'll learn how to market with the dignity and respect you deserve. Watch the 2nd secret here...For more information, call us at (404) 379-8754.
Why do some Realtors® have all the clients they can handle, while others seem to struggle? Is it because they are smarter than all the other Realtors® or is it because they simply work harder? Perhaps neither. After analyzing the habits, attributes and character traits of hundreds of real estate professionals over the years, we've identified the "secrets" that separate the Top 1% highest-income-earning Realtors® from all the rest. And for your benefit, we've decided to distill all these traits down into 21 specific things that create superstar Realtors® and allow them to pick and choose who they work with, and have all the clients they can handle. Are you ready for the 1st secret of Superstar Realtors®? Here it is... For more information, call us at (404) 379-8754.
Welcome to Real Estate Marketing Sin #8. Did you know that your prospect receives, on average, over 3,000 marketing impressions a day? With all the "marketing clutter" bombarding your prospects' on a daily basis, it's becoming more and more difficult to capture people's attention, let alone get a response! So, how do you differentiate your business in a way that separates you from the competition and makes you STAND OUT? Here's exactly how you do it...For more information, call us at (404) 379-8754.
Welcome to Real Estate Marketing Sin #7. When it comes to effective Realtor marketing, there are 3 keys to success: 1. The right market - the people who are most likely to need, want and pay for your services 2. The right message - that hits the hot buttons of your target market and elicits response 3. The right media - that delivers your message to the highest concentration of your target message If any one of these 3 critical components is missing from your marketing plan, your results will suffer. Here's how you can supercharge your results...For more information, call us at (404) 379-8754.
Welcome to Real Estate Marketing Sin #6. Studies have shown that 81% of all sales happen on or after the fifth contact. If you're a Realtor and you're only following up on your leads a few times before giving up, just imagine how much business you're leaving on the table! Spending money on advertising but while not having a system in place that continuously and regularly follows up on your prospects, clients and referral partners is like filling up your bathtub without first putting the stopper in the drain -- it's a complete waste. Here are 3 keys for creating an effective follow-up system...For more information, call us at (404) 379-8754.