Welcome to Real Estate Marketing Sin #7. When it comes to effective Realtor marketing, there are 3 keys to success: 1. The right market - the people who are most likely to need, want and pay for your services 2. The right message - that hits the hot buttons of your target market and elicits response 3. The right media - that delivers your message to the highest concentration of your target message If any one of these 3 critical components is missing from your marketing plan, your results will suffer. Here's how you can supercharge your results... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Welcome to Real Estate Marketing Sin #6. Studies have shown that 81% of all sales happen on or after the fifth contact. If you're a Realtor and you're only following up on your leads a few times before giving up, just imagine how much business you're leaving on the table! Spending money on advertising but while not having a system in place that continuously and regularly follows up on your prospects, clients and referral partners is like filling up your bathtub without first putting the stopper in the drain -- it's a complete waste. Here are 3 keys for creating an effective follow-up system... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted... I just don't know which half!" - John Wanamaker There's nothing worse than spending money on a marketing campaign and not knowing whether it worked or not. It's even worse when you continue to spend money on a marketing campaign that you think is working, but really isn't. There's only one thing worse than moving in the wrong direction, and that's moving in the wrong direction enthusiastically! Here's the only way to invest in your marketing efforts with confidence and sustainability.... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Welcome to Real Estate Marketing Sin #4. Most Realtors tend to be "hunters" instead of "harvesters". Top producers, on the hand, understand the importance of both. They understand that a new customer typically costs 5 to 10 times more than a repeat customer. That's why they focus on getting 60% to 70% of their business from their existing client database through referrals and repeat business -- and you should too! Here's how they do it... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Welcome to Real Estate Marketing Sin #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like finely-oiled cash machines? Notice how they do the same things, the same way, every single time. Unfortunately, most Realtors never take the time to "systematize" their business, which results in duplication, waste, chaos and ultimately, lost sales. Here are 4 types of "systems" to implement in your biz... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Welcome to Real Estate Marketing Sin #2. In today's video, you'll learn the importance of planning. Studies show that small businesses that create -- and consistently use --marketing plans experience an average of 30% higher sales than those who don't. Wouldn't you like to increase your sales by 30%? Here are 4 Simple Steps for Creating an Effective Marketing Plan.. For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Have you ever wondered why some Realtors® quickly skyrocket to success while the majority continues to struggle just to eke out a meager existence? Little things make a big difference. That's true in marriage, parenting, and in marketing yourself as a Realtor. Too often as business owners we get caught up in the "thick" of "thin things" and we lose touch with what really drives success in our business. In this new 8-part video series, I'm going to highlight 8 deadly real estate marketing sins that could be crippling your business growth. Here's Real Estate Marketing Sin #1... For more information call us at, 916-258-0702 or visit https://www.equityzonemortgage.com

Here's an interesting question for you.... What’s the #1 factor that separates Top-Producers from the mediocre majority? Chances are you already intuitively know the answer. It's all about how they invest their time! You see, everyone has 24 hours per day. The difference between the top achievers and all the rest is how they use it. Here's how Top-Producers use their time. For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

With few exceptions, some of the first words we learn as kids are “Please” and “Thank you”. As parents, we're constantly reminding our kids to say these words because as a culture, we tend to be repelled by people who lack social graces. If showing appreciation is such an integral part of human interaction, how might you use appreciation to differentiate yourself and improve your marketing results? Here's how... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

Have you ever wondered why some Realtors® quickly skyrocket to success while the majority continues to struggle just to eke out a meager existence? We all know everyone has access to the same MLS marketing tools, so why such a disparity in results? Is the difference found in their education, intelligence, skills, timing, work habits, contacts or luck? The answer to this mystery is actually no mystery at all. If you dig down to the root cause of their success, you’ll invariably find that the common denominator of success in each and every Top Producer lies in their MINDSET or their UNIQUE WAY OF THINKING. Here are ten ways Top-Producers think differently than all the rest… For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

Before we get into today's tip, let me ask you a couple questions... Do ever feel AWKWARD when trying to ask for referrals? Do you think you might ask for referrals more CONSISTENTLY if you had a more elegant, graceful and effective way of going about it? What if I could provide you with the exact same script that helped a financial planner in the little obscure town of Weirton, West Virginia, build a multi-million dollar business? Here's the million dollar referral script... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

I’m curious to know your thoughts on this… What would you say is the #1 biggest challenge every real estate agent faces? Is it the economy, home values, mortgage rates, inventory? Well, after extensive research, we discovered that the single most important factor to your success in any market is shockingly different than what most agents think. Here’s what we discovered… For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

I once heard a statistic that 90% of all failure comes from quitting. Thomas Edison affirmed this when he said, “Many of life's failures are people who did not realize how close they were to success when they gave up.” If it weren't for Mr. Edison's dogged determination to keep going, after thousands of failed attempts, at creating the incandescent light bulb, who knows we might still be lighting our homes with candles! In other words, persistence beats resistance. Quitters never win and winners never quit. If you want to increase your chances of success you must have a dream worth fighting for and then resolve to never, never, never give up! Here's How to Activate the Power of Persistence... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

Quick question for you... Do you have a clear, concise marketing plan for making this year your best year yet? Chances are, if you're like most Realtors®, you have room for improvement. Here are a few powerful questions to help you take your business to the next level... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

What’s the single, most important question every smart home seller wants you to answer at their listing presentation? HINT: it's probably not what you think. Here's the shocking truth... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

OK, so you get a phone call from a homebuyer asking for more info on a listing... now what??? What most Realtors® do is simply answer the prospect's question and that's it. No email follow-up. No phone follow-up. No nothin'. It's no wonder they're having such a hard time selling homes – just look at their follow-up! In contrast, here's how top producing Realtors® capture leads and convert more leads into closed deals...For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

So you want more motivated home buyers, right? The question is... HOW? Here's one of the absolute best, most effective ways to attract them BEFORE your competition does: Here's the answer... For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

Today we're going to talk about buyer lead CONVERSION. This is one of the easiest ways to increase your income without putting in more hours. The pregnant question is... HOW can you boost your conversion ratio? Here are a few tips to get you started.. For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

As you know, BUYER LEADS are the critical ingredient necessary for selling your listings FAST and for TOP DOLLAR...Now, the question is, HOW can you attract MORE of 'em, with the least amount of time, energy and money? Well, to help you in this, here are two proven strategies for ATTRACTING more quality buyer leads and gaining an UNFAIR ADVANTAGE over your competitors.. For more information call us at, 509-294-2892 or visit https://www.davidcloe.com

Welcome to Realtor Referral Mistake #6. This is our final installment in this series. In today's video tip, you'll learn how Top-Producing Realtors engineer their business to consistently cultivate "raving fan" clients who send them loads of red-hot referrals... without begging or asking. You see, they understand a key pychological trigger, that hardly anyone utilizes, that can literally DOUBLE the number of referrals you generate. For more information call us at, 509-294-2892 or visit https://www.davidcloe.com