Welcome to Real Estate Marketing Sin #8.

Did you know that your prospect receives, on average,
over 3,000 marketing impressions a day?

With all the "marketing clutter" bombarding your
prospects' on a daily basis, it's becoming more and
more difficult to capture people's attention, let alone
get a response!

So, how do you differentiate your business in a way that
separates you from the competition and makes you
STAND OUT?

Here's exactly how you do it...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #7.

When it comes to effective Realtor marketing,
there are 3 keys to success:

1. The right market - the people who are most
likely to need, want and pay for your services
2. The right message - that hits the hot buttons
of your target market and elicits response
3. The right media - that delivers your message
to the highest concentration of your target message

If any one of these 3 critical components is missing
from your marketing plan, your results will suffer.

Here's how you can supercharge your results...

In next week's tip, you'll learn the secret for setting
yourself apart from your competition and dominating
your local market.

Stay tuned...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #6.

Studies have shown that 81% of all sales happen
on or after the fifth contact.

If you're a Realtor and you're only following up on
your leads a few times before giving up, just imagine
how much business you're leaving on the table!

Spending money on advertising but while not having
a system in place that continuously and regularly follows
up on your prospects, clients and referral partners is like
filling up your bathtub without first putting the stopper
in the drain -- it's a complete waste.

Here are 3 keys for creating an effective follow-up system...

In next week's tip, you'll learn the secret for creating a
brilliant marketing message that grabs the attention
of your target audience and magnetically attracts clients
to you like moths to a porch light.

Stay tuned...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #5.

"I know that 50% of my advertising is wasted...
I just don't know which half!" - John Wanamaker

There's nothing worse than spending money on a
marketing campaign and not knowing whether it
worked or not.

It's even worse when you continue to spend money
on a marketing campaign that you think is working,
but really isn't.

There's only one thing worse than moving in the wrong
direction, and that's moving in the wrong direction
enthusiastically!

Here's the only way to invest in your marketing efforts
with confidence and sustainability....

In next week's tip, you'll learn the secret for improving
your lead-to-sale conversion rates -- so you can maximize
your ROI on every ad dollar you invest.

Stay tuned...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #4.

Most Realtors believe -- either consciously or unconsciously --
that once you "close the deal" and the client walks out the door,
then the deed is done and you just move on to the next prospect.

What they don't realize is that their next prospect might have
just walked out the door!

Most Realtors tend to be "hunters" instead of "harvesters".
Top producers, on the hand, understand the importance
of both.

They understand that a new customer typically costs 5 to 10
times more than a repeat customer.

That's why they focus on getting 60% to 70% of their business
from their existing client database through referrals and
repeat business -- and you should too!

Here's how they do it...

In next week's tip, you'll learn the secret for mitigating the
risk of losing money when advertising and how to boost
the ROI on every ad dollar you invest.

Stay tuned...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #3.

Ever wondered how fast food franchises like
McDonalds or Wendy's run like finely-oiled
cash machines?

Notice how they do the same things, the same
way, every single time.

Unfortunately, most Realtors never take the time
to "systematize" their business, which results in
duplication, waste, chaos and ultimately, lost sales.

Here are 4 types of "systems" to implement in your biz...
[Video Link]

In next week's tip, you'll learn the secret for maximizing
your repeat and referral business.

Stay tuned...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to Real Estate Marketing Sin #2.
In today's video, you'll learn the importance
of planning.

Studies show that small businesses that create --
and consistently use --marketing plans experience
an average of 30% higher sales than those who don't.

Wouldn't you like to increase your sales by 30%?

Here are 4 Simple Steps for Creating an Effective
Marketing Plan...

In next week's tip, you'll learn the secret for getting
your business to run like a finely-oiled machine,
giving you true autonomy, freedom and peace of mind.

Stay tuned...

Have you ever wondered why some Realtors® quickly
skyrocket to success while the majority continues to
struggle just to eke out a meager existence?

Little things make a big difference. That's true in marriage,
parenting, and in marketing yourself as a Realtor.

Too often as business owners we get caught up in the
"thick" of "thin things" and we lose touch with what
really drives success in our business.

In this new 8-part video series, I'm going to highlight
8 deadly real estate marketing sins that could be
crippling your business growth.

Here's Real Estate Marketing Sin #1...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

You've heard it before... In order to grow your business,
you need to focus on those 10% activities (like your marketing)
that produce 80% of your results...

But if all that "high leverage" stuff is so important...

How can you earn more of WITHOUT working more hours?

Here's the answer...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Everyone has 24hrs per day, 365 days per year. Some Realtors use that time to make $30k per year, others use it to make $300k per year. What's the difference? What do top producers know that the mediocre majority don't?

The secret to success is found in your daily agenda -- it comes down to how you use your TIME. Top producers INVEST it, low producers WASTE it. Show me your daily routine and I can predict your bank balance.

Sure, you may be “busy”, but are you productive? Are you achieving the results you want? Let’s not confuse ACTIVITY with PRODUCTIVITY.

With that in mind, I just loaded a new video that reveals...

How to cut the clutter and focus on what works…

I hope you find this helpful. Enjoy! :-)

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

According to recent surveys, there is ONE thing that homebuyers
are looking for more than anything else. In fact, this ONE thing
can make or break your online marketing success.

Here's the #1 thing every homebuyer wants to see...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to the final video in our brand new 5-part video
series titled, "TRUST: How to Earn it, Grow It and Use It
to Skyrocket Your Sales."

Today I’m giving you…
• 3 proven methods for driving traffic to your testimonial
capture page
• The anatomy of a killer-effective “testimonial magnet”
email campaign designed to get more of your clients to
send you rave reviews. And last but not least...
• 7 ways to profit from your testimonials once you get them
so you can milk them for all they’re worth.

Learn the 7 ways to profit from testimonials here...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to video #4 in our brand new 5-part video
series titled, "TRUST: How to Earn it, Grow It and
Use It to Skyrocket Your Sales."

Last week, I revealed the #1 secret for boosting
your sales. Today I’m going to show you how to
create your own testimonial capture page, so
you can automate the entire process of
collecting testimonials.

Remember: more trust = more sales!

Here's how to capture testimonials on autopilot...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

In last week's video, we covered the 7 “Trust Builders” that
every Realtor needs to know to boost sales and become a
trusted advisor.

Now at this point you may be wondering... out of all those
Trust Builders, what’s the absolute fastest way to build
trust as a Realtor.

Here's the FASTEST way to boost your sales...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

In last week's video, we talked about the importance
of building TRUST EQUITY with your prospects, clients
and referral partners...

...and highlighted the Top 10 Ways People Know You're
a Dangerous Salesman to Be Avoided.

Now the pregnant question is... how do we build
more TRUST EQUITY?

Here are 7 “Trust Builders” Every Realtor Needs to Know...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Do you ever wish clients would naturally understand
your unique value and be attracted to working with
you... without having to "sell" them on your services?

Well, I've got good news for you...

In today's video, you're going to learn the #1 secret
for dominating your local market, eliminating
sales resistance, boosting your sales and earning
more while working less.

I know that sounds like an incredible claim in a world
full of hype, but stay with me for a moment and you’ll
see for yourself.

Learn the #1 Secret to More Sales Here:

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Here's an interesting question for you....

What’s the #1 factor that separates Top-Producers from
the mediocre majority?

Chances are you already intuitively know the answer.
It's all about how they invest their time!

You see, everyone has 24 hours per day. The difference between
the top achievers and all the rest is how they use it.

Here's how Top-Producers use their time...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

With few exceptions, some of the first words we learn
as kids are “Please” and “Thank you”. As parents, we're
constantly reminding our kids to say these words
because as a culture, we tend to be repelled by people
who lack social graces.

If showing appreciation is such an integral part of human
interaction, how might you use appreciation to differentiate
yourself and improve your marketing results?

Here's how...

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Have you ever wondered why some Realtors® quickly
skyrocket to success while the majority continues to
struggle just to eke out a meager existence?

We all know everyone has access to the same MLS
marketing tools, so why such a disparity in results?
Is the difference found in their education, intelligence,
skills, timing, work habits, contacts or luck? The answer
to this mystery is actually no mystery at all.

If you dig down to the root cause of their success, you’ll
invariably find that the common denominator of success
in each and every Top Producer lies in their MINDSET or
their UNIQUE WAY OF THINKING.

Here are ten ways Top-Producers think differently than
all the rest…

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com

Welcome to the final 21st secret in our video series titled,
21 Secrets of Superstar Realtors.

Today's secret is by far the most important and critical
secret of all 21 secrets. I've saved this secret for last message
because it's the last impression that I want to emblaze on
the screen of your mind.

ALL SUPERSTAR MORTGAGE REALTORS DO THIS!

And if you want to become a Superstar Realtor yourself,
you MUST do this too. If you haven't watched any of the last
20 video tips, today's is the one you need to tune in to.

Here's the final secret of Superstar Realtors...

Thanks for tuning in and have a blessed and profitable day!

For more information, please call us at (805) 796-5626 or visit www.AlenderMortgage.com