Today we're going to talk about buyer lead CONVERSION.
This is one of the easiest ways to increase your income
without putting in more hours. The pregnant question is...
HOW can you boost your conversion ratio?

Here are a few tips to get you started...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Realtor Referral Mistake #6. This
is our final installment in this series.

In today's video tip, you'll learn how Top-Producing
Realtors engineer their business to consistently
cultivate "raving fan" clients who send them loads
of red-hot referrals... without begging or asking.

You see, they understand a key psychological trigger,
that hardly anyone utilizes, that can literally DOUBLE
the number of referrals you generate.

Learn the secret to more repeat & referral business here...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Realtor Referral Mistake #5.

In today's tip, you'll learn how to focus your marketing
efforts on the your highest-profit activities so you can
make earn more, while working less.

It all comes down to working smarter, not harder.

Here's a 12-month marketing calendar for massive success...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Realtor Referral Mistake #4.

In today's video tip, you'll learn why most Realtors'
referrals are inconsistent, unreliable and unpredictable.
As a result, their income goes up and down like a Yo-Yo.

Can you relate? Welcome to the club.

It's not your fault. Chances are, no one ever took the time
to teach how to build a steady, consistent flow of referrals.
That is, until now. :)

Here's how Top Producers generate referrals at will...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Realtor Referral Mistake #3.

In today's video tip, you'll discover the critical "X" factor that
has the power to instantly transform "happy clients" into
"raving fans" and "evangelists". It's a game-changer.

You'll also learn the the guarded secret Top Producers use to
stimulate referral frenzies, almost at will.

Here's why "happy clients" still don't send you referrals...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Realtor Referral Mistake #2.

In today's video tip, you're going to learn why most
Realtors are unwittingly sabotaging their "referrability"
and therfore, leaving thousands of dollars on the table.

It also explains why most Realtors get WAY less referrals
than they'd like or even feel like they deserve.

HINT: It's not because of bad B.O. or halitosis. :)

Here's why "great service" doesn't get you referrals...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

How would you like to attract more sizzling, red-hot
referrals from your past clients?

Well, you'll be glad to know I just put together a brand
new 6-part video series for you titled, "6 Deadly Mistakes
That Kill Your Referrals" that teaches how to do exactly
that -- become a referral magnet.

By avoiding these six costly mistakes and implementing
effective "referral systems" you can literally skyrocket
your referrals almost overnight.

OK, enough prelude already.

Here's the very first Referral Mistake to avoid...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Question for you…

Have you ever had a deal fall through at the 11th hour due to financing? Of course you have! And it hurts every single time, does it not? What if there was a way you could mitigate – if not eliminate – the chances of this happening again… would you want to know about it?

3 simple steps to gain more control overthe quality of your transactions…

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

OK. Let's talk about your listing presentations...

Have you ever had that uneasy feeling like you were on the HOT SEAT,
being compared to your competitors based on some hidden checklist?

What if there was a way you could reconstruct your home sellers' buying
criteria so you became the #1 choice to sell their home?

Here's how you do it...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

One of the keys to attracting more hot, motivated
homebuyers is using the right BAIT.

The better the BAIT, the more leads you'll attract.

With that in mind, here are the THREE TYPES of
bait that work best for attracting homebuyers...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

If you have listings and you want to sell them FASTER
without compromising price, today's tip is for YOU...

In fact, this is one of those "GAME CHANGERS" that
can transform your business results forever!

Check it out...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

As you know, BUYER LEADS are the critical ingredient
necessary for selling your listings FAST and for TOP DOLLAR...

Now, the question is, HOW can you attract MORE of 'em,
with the least amount of time, energy and money?

Well, to help you in this, here are two proven strategies
for ATTRACTING more quality buyer leads and gaining an
UNFAIR ADVANTAGE over your competitors...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

We all know that just simply meeting expectations doesn't
get you referrals. What gets you referrals is going the
EXTRA MILE and....

EXCEEDING EXPECTATIONS!

Here's a really cool way to "WOW!" your homebuyer clients
after they move into their new home...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

You're about to learn an amazing marketing strategy that
literally has the power to DOUBLE your income in 12 months flat.

But first, let me start off with a question...

What is the absolute best, most profitable client you could
ever possibly attract?

According to Chet Holmes, best-selling author of The Ultimate
Sales Machine and marketing advisor to over 60 of the
Fortune 500 companies, "There is always a smaller number
of ideal buyers, rather than all buyers, so ideal buyers are
cheaper to market to and yet bring greater rewards."

Here's a story Chet tells about how he used this strategy to
help one of his magazine publisher clients double their sales
three years in a row (and how you can too)...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Most Realtors think success is complicated. But the truth is
it's actually quite simple. Not easy, but simple.

In the final analysis, it all comes down to how you spend your time.
You can either waste it or invest it. Top producers leverage it.

Here's one of the best secrets for leveraging your time:

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Real Estate Marketing Sin #8.

Did you know that your prospect receives, on average,
over 3,000 marketing impressions a day?

With all the "marketing clutter" bombarding your
prospects' on a daily basis, it's becoming more and
more difficult to capture people's attention, let alone
get a response!

So, how do you differentiate your business in a way that
separates you from the competition and makes you
STAND OUT?

Here's exactly how you do it...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Real Estate Marketing Sin #7.

When it comes to effective Realtor marketing,
there are 3 keys to success:

1. The right market - the people who are most
likely to need, want and pay for your services
2. The right message - that hits the hot buttons
of your target market and elicits response
3. The right media - that delivers your message
to the highest concentration of your target message

If any one of these 3 critical components is missing
from your marketing plan, your results will suffer.

Here's how you can supercharge your results...

In next week's tip, you'll learn the secret for setting
yourself apart from your competition and dominating
your local market.

Stay tuned...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Real Estate Marketing Sin #6.

Studies have shown that 81% of all sales happen
on or after the fifth contact.

If you're a Realtor and you're only following up on
your leads a few times before giving up, just imagine
how much business you're leaving on the table!

Spending money on advertising but while not having
a system in place that continuously and regularly follows
up on your prospects, clients and referral partners is like
filling up your bathtub without first putting the stopper
in the drain -- it's a complete waste.

Here are 3 keys for creating an effective follow-up system...

In next week's tip, you'll learn the secret for creating a
brilliant marketing message that grabs the attention
of your target audience and magnetically attracts clients
to you like moths to a porch light.

Stay tuned...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Real Estate Marketing Sin #5.

"I know that 50% of my advertising is wasted...
I just don't know which half!" - John Wanamaker

There's nothing worse than spending money on a
marketing campaign and not knowing whether it
worked or not.

It's even worse when you continue to spend money
on a marketing campaign that you think is working,
but really isn't.

There's only one thing worse than moving in the wrong
direction, and that's moving in the wrong direction
enthusiastically!

Here's the only way to invest in your marketing efforts
with confidence and sustainability....

In next week's tip, you'll learn the secret for improving
your lead-to-sale conversion rates -- so you can maximize
your ROI on every ad dollar you invest.

Stay tuned...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.

Welcome to Real Estate Marketing Sin #4.

Most Realtors believe -- either consciously or unconsciously --
that once you "close the deal" and the client walks out the door,
then the deed is done and you just move on to the next prospect.

What they don't realize is that their next prospect might have
just walked out the door!

Most Realtors tend to be "hunters" instead of "harvesters".
Top producers, on the hand, understand the importance
of both.

They understand that a new customer typically costs 5 to 10
times more than a repeat customer.

That's why they focus on getting 60% to 70% of their business
from their existing client database through referrals and
repeat business -- and you should too!

Here's how they do it...

In next week's tip, you'll learn the secret for mitigating the
risk of losing money when advertising and how to boost
the ROI on every ad dollar you invest.

Stay tuned...

For more information, please call us at (615) 423-3095 or visit caliberhomeloans.com/ekelley.